Morton Frozen Foods
In 1940, Harold Morton launched a company in Louisville, Kentucky, producing a chicken and noodle dish sold in glass jars. Following World War II, the business shifted its focus to frozen foods, introducing an array of products including pot pies and dessert pastries.
With growth, manufacturing operations expanded to Crozet, Virginia, in Albemarle County, and Webster City, Iowa.
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It’s been nearly a generation since Morton Frozen Foods (a brand deeply linked with Crozet, Virginia) disappeared from store freezers. In the late 1990s, ConAgra phased out the beloved brand after over 60 years of success, culminating in the closure of Morton’s iconic Crozet plant, once the region’s largest employer.
So, what exactly happened to Morton Frozen Foods?
Reportedly, Morton’s closure was part of a corporate streamlining initiative aimed at minimizing redundancy with similar products within the ConAgra lineup.
Simply put, it was out with the old and in with the new. In this writer’s opinion, that was a huge mistake! I am dying for one of those Morton’s frozen banana cream pies right now!
Morton Memories
Despite the brand’s disappearance, fond memories persist, with numerous consumers seeking out Morton’s renowned pot pies, honey buns, and other beloved products online. In fact, Morton Frozen Foods ranks among the most searched-for “dead brands” on the internet.
Morton Foods: Bring Them Back!
Today, a group of Morton enthusiasts, including former employees, their descendants, and loyal fans, primarily from the Crozet area, are on a mission to revive Morton products.
With a blend of nostalgia and determination, they’re working to bring Morton Frozen Foods back into the spotlight. Stay tuned for updates!
What Foods Did Morton Make?
- Frozen Cream Pies (including Chocolate, Coconut, Banana, Caramel, Key Lime and Lemon)
- Pot pies (various flavors such as chicken, beef, turkey and vegetable)
- Dessert pastries (including pies, turnovers, and tarts)
- Frozen meals (such as lasagna, fried chicken dinners, casseroles, macaroni & cheese and pasta dishes)
- Breakfast items (such as mini donuts, muffins, and breakfast sandwiches)
- Appetizers (including mozzarella sticks, onion rings, and jalapeno poppers)
- Side dishes (such as mashed potatoes, macaroni and cheese, and rice pilaf)
- Frozen vegetables (corn, peas, green beans, etc.)
- Ice cream and frozen treats (ice cream bars, sandwiches, and sundaes)
- Baked goods (such as bread, rolls, and biscuits)
- Specialty items (including honey buns, cinnamon rolls, and coffee cakes)
Please leave your comments in the “Leave a Reply” section at the bottom of this page
Please leave your comments in the “Leave a Reply” section at the bottom of this page
