All About Sambo’s

Sambo’s decor featured artwork from the book, showcasing a dark-skinned boy, tigers, and a whimsical unicycle-riding figure known as “The Treefriend.”

Despite starting with this imagery, by the early 1960s, the illustrations transitioned to a light-skinned boy wearing a jeweled Indian-style turban alongside the tigers.

Sambo’s Tiger Tamers

To cultivate a family-friendly image, Sambo’s launched the Tiger Tamers kids club, which was later rebranded as the Tiger Club.

However, financial difficulties forced the chain to file for Chapter 11 bankruptcy in November 1981.

As a result, all locations, except for the original restaurant in Santa Barbara, either closed or were rebranded, bringing an end to the chain.

Chad’s

The Santa Barbara restaurant, originally Sambo’s, was renamed Chad’s in 2020, after its then-owner, Chad Stevens.

The change was spurred by the George Floyd protests against racism, aligning with efforts to distance from the controversial connotations of the original name.

To cultivate a family-friendly image, Sambo’s launched the Tiger Tamers kids club, which was later rebranded as the Tiger Club.

However, financial difficulties forced the chain to file for Chapter 11 bankruptcy in November 1981.

As a result, all locations, except for the original restaurant in Santa Barbara, either closed or were rebranded, bringing an end to the chain.

By 1979, Sambo’s had 1,117 outlets in 47 states, but corporate decisions, including challenges with managerial compensation and growth strategies, contributed to its demise.

In an attempt to rebrand in March 1981, some locations were renamed “No Place Like Sam’s,” but bankruptcy was filed in November 1981.

By 1982, all Sambo’s locations, except the original one in Santa Barbara, closed.

In 1983, 618 restaurants changed their names to Season’s Friendly Eating. Later, Sambo’s was bought by Bakers Square and Denny’s.

Chad Stevens, the grandson of founder Sam Battistone, owns the last remaining restaurant in Santa Barbara, which was called Sambo’s until 2020.

During the George Floyd protests in 2020, there were demands for the restaurant to change its name.

In June 2020, the original Sambo’s sign showed “☮ & LOVE” for a while, and by July 2020, the restaurant was officially renamed “Chad’s.”

A personal memory….

I can still smell the pancakes at Sambo’s, that Santa Barbara spot where Mom took us every Sunday.

The walls were plastered with murals from that old storybook, tigers chasing each other in a swirl of butter and syrup.

I was maybe eight, swinging my legs under the sticky vinyl booth, sipping orange juice from a heavy glass tumbler.

Dad would order the Lumberjack Special—pancakes stacked like a skyscraper, bacon crisp as autumn leaves.

We’d laugh when he’d pretend to steal my hashbrowns, his fork sneaking across the table.

The jukebox hummed oldies, and I’d beg for quarters to play “Sweet Caroline.” Waitresses in starched aprons called me “sugar,” their pens scribbling orders with a flourish. It felt like home, a place where time didn’t rush.

Years later, I heard they changed the name to Chad’s in 2020, after protests called out the old name’s baggage. I get it, but it stings a little.

Those mornings weren’t about politics—they were about us, together, before life got complicated.

Now, when I drive by, I see the new sign, but my heart still sees Sambo’s, frozen in that warm, syrupy glow of childhood.